Baskin Robbins _
Baskin Robbin is always committed to creating ice creams with a wide variety of flavors and delightful experience. The overall concept for rebranding Baskin Robbin is to more closely interface with these goals and the idea, "we sell fun, not just ice cream!", creating whole new identity system.
The new identity system includes: logo, graphic system, packaging and store look. In addition to the re-discovering value, we strive to improve the playfulness, quality of the ice cream with healthier ingredients while preserving the variety of flavors. In parallel, we will take advantage of the Baskin Robbin’ global chains to introduce local signature flavors to the U.S. market.